Rural development should be one of the focuses of new urbanization and the development of rural economy has to be done according to local conditions with the injection of innovation. ANBOUND's chief researcher Chen Gong believes that development of rural industry is based on local resource, unique culture, arts and skills. China has exceptional advantages in rural resources, in-line with the national concept of constructing, environment-friendly society and new urbanization. Furthermore, it is also an effective solution for "three rural issues" and constructive way to achieve sustainable development.